The world of B2B sales is unforgiving. As a sales leader, how you equip your team to overcome challenges of relationships and lines of influence in any deal will help identify and win opportunities that will enable you to win enterprise customers consistently.
READ ARTICLEBuyers are more reluctant to buy and need sellers to go the extra mile to make decisions. Focussing on aligning with the buyer on value, the risk of not realizing the value, and showing them how they can understand that value is critical to winning deals.
LEARN MOREIn an enterprise environment fraught with complex procurement processes and daunting revenue goals, how can sellers get a pulse on what is resonating and how to follow up with them?
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